Sean Embury | Work

2010-Current, Principal/Creative Director
Fulscrn Communications
2008-2009, Creative Director
Fjord / Cossette
2007, Senior Producer
CBC Television - Exposure
2006, Writer/Interactive Producer
National Film Board of Canada
2005-2006, Producer
CBC Television - Zed
2002-2005, Coordinating Producer
CBC Radio 3
2001-2002, Creative Director
Divine, Inc.
1997-2001, Creative Director
Web Design Group, Inc.
1995-1997, Partner/Design Director
Advanced Image Management, Ltd. 1992-1995, Exhibit/Programs Coordinator
The Saskatchewan Science Centre

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SAP  |  Business Objects - Crystal Reports  |  Interactive Banners  |  August 2009  |  Launch Demo - Coming Soon

About the Work: SAP wanted to make it clear to software developers that one of their top solutions - Crystal Reports - offered an easy system to create reports in a world of diverse browsers, languages, and operating systems.

We felt the best method of communicating the ease of use and flexibility of the product was to use the product itself to build the animated ads. The campaign became a series of reports that generated information about the users themselves as they viewed the ads online.

Visitors who clicked on the ad were sent to a landing page where they could download Crystal Reports and Crystal Reports Server or find out more about how the team integrated Crystal Reports for use with the campaign through sample code, flow diagrams and the Crystal Reports' interactive report viewer.

Launch Demo - Coming Soon

Allstream | APTN | BC Cancer Agency | BCPSEA | Canadian Breast Cancer Foundation | CBC Television | Convergence 2008 | Fjord West | Future Shop | General Motors | McDonald's USA | McDonald's Canada | Milk (PMMP) | MTS | Oakridge Centre | Province of British Columbia | Ronald McDonald House Charities | 2010 Cultural Olympiad | SAP | Tourism British Columbia | Tourism Richmond | West Vancouver |