Sean Embury | Work | Fjord - Cossette

McDonald's Canada | Works For Me | Website | August 2009 |

About the Work: There are a lot of great benefits that come with working at McDonald's. Flexible shifts, competitive compensation, and amazing growth opportunities just to name a few. In order to dispel the myth of the "McJob" and support McDonald's recruitment and employee retention we created a site that let's long-time employees tell you how they came to work at McDonald's and why they love it.

The interviews are so good and the employees so passionate you'll want to apply!

Launch Site

McDonald's Canada | 24 Hours | Interactive Advertising | October 2008 |

Launch Demo - Coming Soon

About the Work: McDonald's wanted to communicate that their restaurants were now open 24 hours a day in select markets. The 24 Hour Clock campaign was created with our Cossette convergent partners, and tactics for online, digital signage, out-of-home, and radio were developed. Whatever time it was on the 24 Hour Clock, it was McDonald's time.

Online tactics included a series of fun banner ads that incorporated the McDonald's 24 Hour Clock. When users loaded the banner, it would read the time from the user's CPU clock. The animated 24 Hour Clock would synch with the user's clock and display the location of the sun at that time. If a user saw the ad at 12 noon, the clock would stop at noon and the sun would be directly above the clock. If they saw the ad at 8 pm, the clock would stop at that time, the sun would be setting and the sky approaching dusk.

Launch Demo - Coming Soon