Future Shop  |  Tech Club  |  Interactive Advertising  |  January 2009  |  Launch Demo - Coming Soon

About the Work: Tech Club was a national campaign developed for Canada's largest electronics retailer featuring a group of tech obsessed young men. We worked with our agency partners to develop the campaign and to extend the creative into the online space via a series of fun, interactive video banner ads.

In one, Tech Club member "Stu" is Wii boxing on his new HD TV from Future Shop. Users were invited to box with Stu from behind the screen, using arrow keys on their keyboard to engage in two-rounds of game play. In between rounds, the Tech Club member received coaching tips and engaged in conversation that delivered the campaign message in an entertaining way.

The ad units delivered on brand engagement by generating an interaction rate of 12% based on 31 million impressions served. The industry norm for interaction rate is 5.62%. A click-through-rate of .21% was achieved, exceeding client expectations and industry norms (.06%).

Launch Demo - Coming Soon

Future Shop  |  Grand Opening  |  In-Store/Interactive Advertising  |  September 2008  |  Launch Demo - Coming Soon

About the Work: Developed creative collateral used to generate excitement around new retail store openings. The concept was a simple but mysterious black box that remained closed until activated by the user or the new store opened. When initiated, the black box burst opened to reveal the exciting products available via the new store.

Launch Demo - Coming Soon

Allstream | APTN | BC Cancer Agency | BCPSEA | Canadian Breast Cancer Foundation | CBC Television | Convergence 2008 | Fjord West | Future Shop | General Motors | McDonald's USA | McDonald's Canada | Milk (PMMP) | MTS | Oakridge Centre | Province of British Columbia | Ronald McDonald House Charities | 2010 Cultural Olympiad | SAP | Tourism British Columbia | Tourism Richmond | West Vancouver |