Sean Embury | Work

Canadian Breast Cancer Foundation  |  Go Have 1  |  Ad Campaign/Website  |  May 2008  |  Launch Site

About the Work: The Canadian Breast Cancer Foundation wanted to increase awareness around the benefits of regular mammograms. The Go Have 1 campaign presented women with common fears, myths and facts about getting screened while providing inducements to make an appointment.

A warm, supportive environment was created online that included stories from real women and social media tools that allowed users to contribute to the dialogue.

Launch Site

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