Fjord / Cossette, Vancouver, Canada
Cossette is one of the top 15 advertising agencies in North America, and it numbers among the 25 leading agencies worldwide. It offers a full range of leading-edge services to more than 800 clients of all sizes, including some of the most prestigious brands anywhere.
As a Creative Director with their interactive business unit, Fjord, I worked closely with strategy, account, and technology teams across the company. I also led a top-tier team of writers, designers, IA/UX specialists, animators, and producers creating interactive advertising and branded entertainment campaigns, websites, social media apps, print and video work for a wide-range of high profile clients.
ROLES:
Worked closely with company directors to review client strategies and develop innovative recommendations.
Played a leading role in new business development and new business pitches.
Developed online advertising strategies and creative marketing solutions for a wide range of clients.
Managed and mentored a 10-person team of art directors, designers, information architects, and writers.
Presented advertising and design concepts and rationale to clients, prepared creative teams for presentations.
Oversaw art direction, video/animation direction, copywriting, interface design, information architecture, user testing, and focus group testing.
Coordinated creative production with account, strategy, project management, and technical teams.
Developed corporate brand and marketing materials.