Exposure was CBC Television's premiere cross-platform entertainment property in the summer of 2007. The life-blood of the program was a full-featured video sharing web site that enabled amateur and professional filmmakers to show their short digital videos to an active online community. Each week, an entertaining mix of the highest community-rated and producer-selected videos were chosen from the web site to air on national TV.

Videos were featured, previewed (watch the rest online), or edited into themed roundups (think zombies or special effects). Each episode also presented a revealing "user" profile and a selection of the online community's comments. The show's hosts, Lara Doucette and Billy Reid, presented it all from thier cozy, "fake", apartment.

Anchoring the program was the Yahoo! Showdown. This weekly contest let online voters determine Canada's favourite video and award one talented filmmaker a CBC development deal worth up to $25,000.

ROLES:

Created the show's concept and pitched it to network.

Leading role in the production of the show's first season. Developed budget, production schedules, and staff; oversaw casting, set development, line-up creation, writing, production, editing, and post-production.

Oversaw the creation of the show’s visual identity.

Created the site architecture and interface design.

Project managed technical development of the site.

Led a major project partnership with Yahoo! Canada.

Served as the primary media contact, giving over 40 newspaper, television and radio interviews during its run.

Developed and executed the show's outreach strategy.

Helped draft legal and content licensing documents.